I am not sure how regularly I will be posting on the blog. I expect that I will write one or two pieces a month, but one can never predict when something will come along that just elicits comment. Today is one of those days.
I found an article with the title "Can sleek packaging normalize insect snacks? Designers try to make the idea of eating a bug more appealing in anticipation of a growing global population." I was excited. YES! That is exactly what we must do!
I imagined that they would be taking pointers from Apple iphones or Voss water. I was told once that the key to Apple's design success that many other companies now utilize is a focus group of 30ish year old women. As a 30ish year old woman, I thought, that makes sense. We have great taste. We are going to want things to look classy and grown up and be innovatively functional. So in my head, these insect snacks are going to be just that. Man, was I wrong.
Yes, I waited till now to give you the link. Now you can go and check it out for yourself.
There is no way a focus group of adults was consulted on this design. That packaging only evokes memories of terrible generic food from our childhoods. Even generic product packagers today have come to realize that the simple black lettering on a white label is a horrible idea. Why would you try to promote a risky product that way?
Terrible, terrible marketing.